Murli Amrit Ghee — शुद्धता जो स्वाद में बोले

Murli Amrit Ghee — शुद्धता जो स्वाद में बोले
Crash rate dropped from approximately 8% to under 1%, and overall app performance improved by roughly 15%. Equally important: 100% of existing workflows were preserved, so the community didn't lose any functionality during the transition — they gained a faster, more stable, easier-to-navigate app.
Category
Overview
Murli Amrit Ghee partnered with Flexion Infotech to launch a complete D2C WooCommerce store, featuring custom design, shipping automation, analytics integration, and an SEO-driven content strategy that became the brand's leading customer acquisition channel.



Problem
A strong offline brand with no digital storefront, Murli Amrit Ghee needed a complete eCommerce ecosystem built from the ground up.
Low engagement
Solution
Created Murli Amrit Ghee's digital sales engine with eCommerce, marketing tools, and organic growth strategy.





User test results




Design System — Murli Amrit Ghee Brand Theme
Typography / Font
Custom Figma theme built to express purity, tradition, and warmth — earthy tones drawn from the product itself (golden ghee, cow imagery, natural textures), paired with clean, trustworthy e-commerce UI patterns.
Primary Font: Dm Sans
Primary Colors
Technologies Used
in This Project
How We Delivered It
Brand & UX Discovery
Mapped the brand identity, customer expectations, and buying journey for a premium traditional ghee experience.
Digital Experience Strategy
We transformed the brand’s purity-focused positioning into a clean, trustworthy, and conversion-focused online storefront
The Results Since Launch (Jan–Jun 2026)
Organic Search Became #1 Channel
Strong Organic Traffic Growth
Faster checkout completion
100+ Articles Ranking
Homepage Traffic Grew Rapidly
WhereIdeas KeepShipping
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Women's Club — Empowering Women, Building Businesses Together
Social Networking / Community Platform — Tech Switch & Migration (Cordova → Flutter)

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Murli Amrit Ghee D2C Launch
Common questions about this from-scratch e-commerce build.
Start the Conversation Let’s Build Something Powerful
What to expect after you reach out?
1. Initial Discussion
Share your requirement with our team, and we will review your business needs to understand the right solution for you.
2. Discovery Call
Connect with our experts to discuss your goals, challenges and project expectations in detail.
3. Solution Planning
Our team will analyze your requirements and suggest the most suitable technology approach,features and execution plan.
Jay Sabhaya
Director & CTO
