Skip to content
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants
image-x7AMcdc77bLjrT7fLhP52TPpyoaLvY 1 (1).svg
Officially Certified
header_announcementbar_items-02-icon
Google Play Store Listing
Group 2085664725.svg
Flutter Consultants

Murli Amrit Ghee — शुद्धता जो स्वाद में बोले

murliamrit_hero_bannerimage

Murli Amrit Ghee — शुद्धता जो स्वाद में बोले

Crash rate dropped from approximately 8% to under 1%, and overall app performance improved by roughly 15%. Equally important: 100% of existing workflows were preserved, so the community didn't lose any functionality during the transition — they gained a faster, more stable, easier-to-navigate app.

Category

E-commerceWooCommerce DevelopmentBrand Website LaunchSEO Content Strategy
Muril Amrit
murliamrit_hero_showcaseimage

Overview

Murli Amrit Ghee partnered with Flexion Infotech to launch a complete D2C WooCommerce store, featuring custom design, shipping automation, analytics integration, and an SEO-driven content strategy that became the brand's leading customer acquisition channel.

murli-amrit_overview_images-01-image
murli-amrit_overview_images-02-image
murli-amrit-ghee-d2c-launch_problem_image

Problem

A strong offline brand with no digital storefront, Murli Amrit Ghee needed a complete eCommerce ecosystem built from the ground up.

No website or online store — the brand had zero direct-to-consumer digital presence
No way to showcase or sell its multi-size A2 cow and buffalo ghee range online
No shipping workflow — order fulfilment would need to be built from the ground up
No analytics or visibility into customer behaviour, traffic, or marketing performance
No organic discovery — zero existing SEO presence or content to bring in search traffic

Low engagement

14%
Due to trust issues and poor user experience, engagement and conversions were low.

Solution

Created Murli Amrit Ghee's digital sales engine with eCommerce, marketing tools, and organic growth strategy.

Custom WooCommerce store built on a brand-specific Figma-designed theme
Multi-size product catalog for A2 Gir Cow and Buffalo Ghee (500ml to 5L)
Shiprocket integrated at checkout — automated shipping from order to dispatch
GA4 + Microsoft Clarity analytics wired in from launch day
Custom admin panel for generating and managing meta-approved marketing ad templates

User test results

90%
Success Rate
murli-amrit-ghee-d2c-launch_solution_image
murli-amrit_mockupshowcase_largeimage
murli-amrit_mockupshowcase_mobileimages-01-image
murli-amrit_mockupshowcase_mobileimages-02-image

Design System — Murli Amrit Ghee Brand Theme

Typography / Font

Custom Figma theme built to express purity, tradition, and warmth — earthy tones drawn from the product itself (golden ghee, cow imagery, natural textures), paired with clean, trustworthy e-commerce UI patterns.

Primary Font: Dm Sans

Primary Colors

#e62c36
#8e3c1e
#00912f
#75c68f
#f28d94

Technologies Usedin This Project

Figma
Figma
WordPress
WordPress
WooCommerce
WooCommerce
Shiprocket
Shiprocket
Google Analytics 4
Google Analytics 4
Microsoft Clarity
Microsoft Clarity

How We Delivered It

Step01

Brand & UX Discovery

Mapped the brand identity, customer expectations, and buying journey for a premium traditional ghee experience.

Digital Experience Strategy

We transformed the brand’s purity-focused positioning into a clean, trustworthy, and conversion-focused online storefront

The Results Since Launch (Jan–Jun 2026)

46%

Organic Search Became #1 Channel

1,138

Strong Organic Traffic Growth

50%faster

Faster checkout completion

100+more

100+ Articles Ranking

3.4X

Homepage Traffic Grew Rapidly

Murli Amrit Ghee D2C Launch

Common questions about this from-scratch e-commerce build.

Need more help? Schedule a personalized call

Icon
Book a 30 min call

Start the Conversation Let’s Build Something Powerful

What to expect after you reach out?

1. Initial Discussion

Share your requirement with our team, and we will review your business needs to understand the right solution for you.

2. Discovery Call

Connect with our experts to discuss your goals, challenges and project expectations in detail.

3. Solution Planning

Our team will analyze your requirements and suggest the most suitable technology approach,features and execution plan.

Jay Sabhaya

Director & CTO

Jay Sabhaya